How To Guide: How To Sell on Your Web Site
A good web site makes it easy for a visitor to buy your work. Whether you handle the sale yourself or let an online book seller handle it, follow these simple steps to give a visitor what they need to buy. There are three different ways to sell your work through your site. You can use one or a combination of all three.
Have Them Contact You to Order
Direct Them to Buy From Another Web Site
Sell Using the Optional WFA Shopping Cart
There are two "order" pages on your site. Your book can have it's own order page as a book section page. In addition, your web site has an Order page that lists all the works you wish to sell.
Remember to open your web site in another browser as you make changes. This way you can view your changes as you make them. Once on a page, just click refresh to see the latest changes.
Have Them Contact You to Order
To sell your work without using newfangled technology, include your contact information and tell them to get in touch. Whether by phone, email, letter or all three, providing contact information can facilitate a sale and answer questions.
First, add content to your Contact page. Login to your Account Manager and click Website Manager, Contact Info and select the features your want to use.
Second, to manage your book's order page, click Website Manager, Books. Then click your book's title from your List of Books and click 'book sections.' In Choose Book Sections check "Order" and save changes. Then click to add/modify the Order page. On this page we suggest adding a paragraph or two with a sales or buy message.
Third, click Shopping Cart and click Select Items to choose which items appear on the web sites's Order page. Then click Page Content and add a paragraph or two with a sales or buy message.
Direct to Buy From Another Web Site
A second option is to direct buyers to a website that sells your work. You can do this on your WFA site two ways.
One way is to simply include a link to another site in your content on any page. When adding or changing a page, read the Help document for tips on formatting a link.
A second and better way is to use your web site's Order page and activate an order button on this page and your book's Order page. The order buttons appears automatically when you add the Shopping Link.
- Determine the web addresses where visitors can purchase your work.
- Login to your Account Manager and click Shopping Cart. By default, the Shopping Cart is off and at the top of the page you will see links to Select Items, Page Content and Set Shopping Links.
- Click Select Items and check the items you want to sell and save changes.
- Click Page Content and add a paragraph or two with a sales or buy message.
- Then, click Set Shopping Link, enter the web addresses you determined earlier as links and save changes. The order buttons will appear automatically on your order pages.
Sell Using the Optional WFA Shopping Cart
If you handle fulfillment of your orders, our shopping cart will handle the credit cart transaction. Our cart accepts VISA, MasterCard, Discover and American Express. See the Shopping Cart page in your Account Manager for details.
Activating the optional Shopping Cart enables you to choose whether to sell a book through our cart or set a shopping link to another web site. This feature lets you sell each work differently. Follow these steps to set up your Shopping Cart.
- Decide which items to sell through the Shopping Cart and which to direct elsewhere. For those you wish to redirect, determine the web addresses where visitors can purchase.
- Login to your Account Manager and click Shopping Cart. Read the instructions and enter your shipping postal code at the bottom. Click Yes to use the cart and click to save changes. The shipping postal code is used by the Shopping Cart when calculating UPS and USPS shipping charges.
- The menu at the top of the page will now show: Preferences, Select Items, Page Content, Override Shopping Links, Order Manager and Set Processing & Handling Fees.
- Click Select Items and check the items you want to appear on your web site's Order page and save changes.
- Click Page Content and add a paragraph or two with a sales or buy message.
- All selected items use the Shopping Cart by default. If you want to direct some book purchases to another site, click Override Shopping Links and add links for those books you have selected to sell this way.
- Click Set Processing & Handling Fees to control additional fees you want to add to cover your packaging material and other costs. Remember, the Shopping Cart automatically adds the appropriate UPS or USPS shipping charge to all orders, so these are additional charges.
- The price shown a visitor is controlled on your Website Manager, Books, Edit Book Info page.
- When a sale is made through the Shopping Cart, you are automatically emailed the order information. You can view your orders online by clicking Order Manager. The Order Manager lets you set different statuses for an order and to email a shipping confirmation to the buyer.
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